U.S Drug Enforcement Administration (DEA) Essay

U.S Drug Enforcement Administration (DEA) - Essay Example By the early 1970s, the problems being created by drug use were severe enough to need more attention, time, and labor to try to sort them out. Therefore, President Richard Nixon created the Drug Enforcement Administration in July 1973 by Executive Order so that a solitary united command to fight the drugs war could be established (DEA, 2008). At its origin, the Drug Enforcement Administration (DEA) had in total two thousand, seven hundred and seventy five employees, this includes a support staff of one thousand, three hundred and five, and the budget was a mere sixty five million dollars in 1972. By 1975, there were four thousand and seventy five employees, with two thousand, two hundred and thirty one special agents. They had an annual budget of one hundred and sixteen million dollars. By the turn of the century in 2000, the administration had nine thousand, one hundred and forty one employees, four thousand, five hundred and sixty six were special agents, and they had a budget of 1,586.6 million dollars. However, by 2007, the Drug Enforcement Agency had an amazing ten thousand, seven hundred and fifty nine employees, five thousand, two hundred and thirty five special agents, with an annual budget of 2.3 million dollars, and have eighty-seven offices in sixty-three countries (DEA, 2008). By 2008 the DEA had eleven thousand employees all together (The Associated Press, 2008). In 2002, more that twenty-six thousand United States citizens died from drug related causes. To put this in perspective, that is seven times larger number of people than those who died in the 9/11 attacks. The money spent on direct drug related costs is enormous, and includes costs for health care and drug treatment programs, costs of services and goods lost to drug related crimes, law enforcement, costs for jails and prisons, and the judicial system costs. Additionally, there are the indirect costs of drug related use and crime are loss of productivity due to ill health or

Marketing management in pratice Article Example | Topics and Well Written Essays - 2500 words

Marketing management in pratice - Article Example Perfumes are a multibillion industry with many big and small players vying for the market space. Fragrance forms the critical component of perfumes. According to Williams and Curtis (2006) researchers have established a variety of roles for marketing people, which includes; As such there are other cosmetic items which have fragrance, but these items are supposed to cater to some other needs as well. Cosmetics have been around for many thousand years now. Use of cosmetics can be traced back to earlier times when people used to paint their body for religious ceremonies, war, and mating rituals (Kumar et al, 2006). Range of items like powders, soap, shampoo, toothpaste etc. also form part of the cosmetics industry, but the first thought that comes to mind on hearing the term 'cosmetics' is makeup and perfumes, especially for women. Though perfume as such doesn't come in the category of items required for living, but over the years it has certainly acquired a status of an item required to make a 'decent living'. It is this aspect that is required to be explored optimally, using marketing communication techniques. Traditional marketing mix concept, first proposed by McCarthy in 1960, consists of Product, Price, Place and Promotion (better known as the 4Ps). Each particular marketing mix adds up to a certain amount of effort the company is making for the purpose of generating sales. Any plan to develop a competitive advantage must be based on a sound analysis of the company's competitors. Communication forms a crucial part of managerial activities. Marketing communication in turn helps a company in building a brand, creating brand loyalties, increase in sales, cutting costs, etc. North American market is a very diverse market in general which caters to customers/ consumers from different walks of life, different cultures, ethnic groups and age groups. There is lot of diversity in the perfume market itself. With so many varieties of perfumes available in the market it'll require a committed and consistent effort on the part of Picasso perfume to attract the customers. One of the biggest markets for perfume is the youth segment and Thomas (2007) finds out that this segment is not very loyal to the brand, what they ask for is the fragrance. Studies (Datamonitor, 2007) have suggested that blended fragrance is the most preferred fragrances followed by musk, sandalwood and others. Therefore, Picasso will have to take note of the customer's preferences to establish itself as a quality product in the market. Thomas (2007) further adds that the celebrity endorsement of some particular brand also helps in attracting the youth segment towards the brand. Perfume companies have been extensively